Guides & deep dives

August 5, 2026

DKIM not set up: why this is the gap throws a wrench into small-business email

More than half the firms we scanned were missing DKIM, which is pretty shocking. What that record is, what it looks like in public DNS, and how to tell if yours is missing.

July 21, 2026

Cloudflare transactional email for WordPress: what it is, and how Flarepipe fits

Cloudflare Email Sending is in public beta. Here is what it costs, who it suits on WordPress, and how Flarepipe wires it up without a classic SMTP relay.

July 20, 2026

The new EU and UK email tracking rules, in plain English

You saw a headline saying you now need permission to track email opens. What actually changed in the EU and UK in 2026, and whether it reaches a North American business.

July 11, 2026

SPF fail: what it means when your email flunks the sender check

You saw 'SPF: fail' in a scan result or bounce message and want a straight answer. Here's what the check actually verifies, why honest businesses fail it, and how to see your own record.

July 3, 2026

Why do my emails go to spam? The real reason, in plain English

It's rarely spammy words or bad luck. Emails usually land in spam because your domain fails three invisible identity checks. Here's what they are and how to see which one you're failing in 30 seconds.

July 2, 2026

Why real estate agents' emails land in spam more than anyone else's

Real estate had the worst email auth in our 4,673-firm study. Why listing alerts and CRM mail land in spam, and how to check yours free.

June 14, 2026

Why your WordPress emails go to spam (and how to tell)

Your Gmail works fine but order confirmations and form notifications vanish. Here's the real reason, and a 30-second way to check what's actually broken.

June 14, 2026

Every mailer WP Mail SMTP supports, compared (pros and cons)

All 17 SMTP mailers WP Mail SMTP supports, compared: free tiers, pricing, setup effort, and deliverability trade-offs for WordPress.